Cheerios Breakfast Cereal Featuring Free Die-Cast Racing Car, 2001
01
Artifact Overview
Stock car racing was the fastest-growing sport in the United States in the 1990s. NASCAR's success was reflected in this cereal box. Team sponsors long consisted mostly of companies associated with the automobile industry, or food and beverage makers whose products were sold at race tracks. By 2001, even breakfast cereals found potential customers in NASCAR's growing fan base.
Artifact Details
Artifact
Packaging
Date Made
2001
Creators
Place of Creation
Location
Not on exhibit to the public.
Object ID
2001.88.2
Credit
From the Collections of The Henry Ford. Gift of Dorothy Cederquist.
Material
Cardboard
Color
Yellow (Color)
Dimensions
Height: 12 in
Length: 8.25 in
Width: 2.75 in
Inscriptions
front of box:
Free Die-Cast Car
Dodge Countdown to Daytona
See Back for Details / Collect All 5 Historic Team Dodge Die-Cast Cars
General Mills
Cheerios
Toasted Whole Grain Oat Cereal
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