"Boycott Non UFW Grapes" Button, circa 1968

In September 1965, Filipino members of the Agricultural Workers Organizing Committee refused to pick grapes in Delano, California. Strike leaders sought solidarity with Cesar Chavez's Latino/a National Farm Workers Association. They formed the United Farm Workers and organized a consumer boycott of grapes in 1966. The non-violent strike and boycott lasted until 1970 when grape growers signed union contracts granting workers better pay and benefits.