Reconditioning Used Cars

01

Artifact Overview

Sales of both new and used vehicles slumped during the Great Depression. Ford and its dealers tried many things to sell pre-owned cars and trucks. A "Used Car Week" promotion helped stimulate sales, as did Ford's program of reconditioning used cars under the guidance of company experts. Ford also provided salespeople with specialized training materials.

Artifact Details

Artifact

Photographic print

Subject Date

29 July 1937

Location

By Request in the Benson Ford Research Center

Object ID

64.167.833.P.68600.C

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)
Linen (Material)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 7.75 in
Width: 11 in

Reconditioning Used Cars