Smooth Riding Ease and Restful Comfort Make the New Ford an Especially Good Car for Women, 1928

Automakers have long realized that, in many families, women have the final say in car-buying decisions. Many advertisements, like this one for the 1928 Ford Model A, were directed toward female customers. This ad ran in the August 1928 issue of Good Housekeeping, a magazine with a significant female readership.