Willys Overland Dealership Ruler, circa 1920
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Artifact Overview
Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. This branded giveaway from about 1920 promoted Willys-Overland vehicles and the local Providence, Rhode Island, dealership.
Artifact Details
Artifact
Ruler (Measuring device)
Date Made
circa 1920
Creators
Place of Creation
Location
Not on exhibit to the public.
Object ID
86.129.56
Credit
From the Collections of The Henry Ford.
Material
Steel (Alloy)
Paper (Fiber product)
Celluloid (Cellulosic)
Color
Ivory (Color)
Black (Color)
Dimensions
Height: 1.5 in
Width: 8 in
Inscriptions
Front: OVERLAND / PUGH BROTHERS CO. / PROVIDENCE, R.I. / LARGEST AUTOMOBILE AND TRUCK DISTRIBUTORS THIS SIDE / OF NEW YORK / ESTABLISHED OVER A QUARTER OF A CENTURY AGO / WILLYS KNIGHT
Edge: THE SCIOTO SIGN CO. / KENTON OHIO
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