Osterizer Blender, circa 1953

Industrial designers responded to post World War II consumer demand for affordable, aesthetically appealing goods. The Osterizer blender, which debuted in 1946, sported rounded edges and horizontal lines of streamlining design, a modern look popular since the 1930s--one suited to mass production. Rectilinear and angled features gained popularity in the mid-1950s, yet this blender held appeal for many years. A design with staying power.