Advertisement for 1981 Ford Escort, "Introducing the New World Car"

Artifact Overview

As this advertisement suggests, Ford brought together engineers from around the world to create the Escort, the "World Car." Many of the technological advances focused on improving fuel efficiency, a concern to customers in the early 1980s.

Artifact Details

Artifact

Date Made

06 October 1980

Subject Date

1980-1981

Creators

Ford Motor Company

Creator Notes

Made for Ford Motor Company, Dearborn, Michigan

Collection Title

Ford Motor Company Automobile Advertisements Series

Location

By Request in the Benson Ford Research Center

Object ID

2003.0.26.11

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 10.875 in
Width: 8.125 in

Inscriptions

Printed: INTRODUCING / THE NEW / WORLD CAR / FORD / ESCORT / ENGINEERING TEAMS FROM AMERICA / AND OVERSEAS JOIN FORCES TO CREATE / A NEW CAR WITH BETTER IDEAS / FROM AROUND THE WORLD / HIGH MILEAGE / THROUGH ADVANCED / TECHNOLOGY / NEW FORD / ESCORT

Keywords	Advertisements Tear sheets Automobile engineers Cars Ford Motor Company Automobile industry Automobiles Ford automobile