Purse, 1938-1949

In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. Products such as serving trays, relish bowls, ice buckets and personal accessories like purses and jewelry were marketed to women as hostess or bridal gifts.