Everlast "Bali Bamboo" Serving Tray, 1948-1952

In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. Everlast's most successful line, "Bali Bamboo," was a direct result of America's fascination with the South Pacific following World War II.