Everlast "Modern" Coasters, 1953-1955

In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. As interest in aluminum wares waned after World War II, Everlast attempted to reinvent its products introducing a contemporary line in 1953 called, "Everlast Modern."