1956 Continental Mark II Advertisement, "An Experience Awaits You--The Excitement of Being Conservative"

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Artifact Overview

Designed in the tradition of the Lincoln Continentals of 1940-1948, the Continental Mark II debuted for 1956. Advertisements celebrated the car's understated look, its responsive handling, and its high build quality. But the Mark II's $10,000 price tag was beyond the reach of most buyers. Production ended after the 1957 model year.

Artifact Details

Artifact

Advertisement

Date Made

December 1955

Location

By Request in the Benson Ford Research Center

Object ID

64.167.19.474

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 12.5 in
Width: 10 in