1924 Ford Motor Company Institutional Message Advertising Campaign, "Vital Resources that Cannot Fail"
01
Artifact Overview
In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. This ad is a reminder that Henry Ford pursued many technologies and production methods that we would now recognize as renewable or sustainable.
Artifact Details
Artifact
Advertisement
Date Made
1924
Subject Date
1924
Creator Notes
Made for Ford Motor Company. Original artwork by Malcolm Charleson.
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.19.479
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 17.25 in
Width: 22.5 in
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