Everlast "Forged Flowers and Ivy Intaglio" Tray, 1938-1949

In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. This piece is an example of the aluminum giftware sold by Everlast.