Everlast "Intaglio Daisy" Tray, 1940-1946

In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. By 1937, Everlast had introduced its "Intaglio" product line, featuring machine-stamped decorative motifs that were lighter in weight and more affordable than silver.