Circus Poster, Col. W. F. Cody, "Buffalo Bill," The World Famous Scout, Guide & Originator of The Great Wild West Exhibition, 1908

In the late nineteenth century, printers developed a lithograph method that produced brightly colored posters. In advance of a circus coming to town, general agents glued these eye-catching generic posters to building walls, fences, and in window displays. To announce when and where the performances would happen, local printers sometimes provided letterpress paper date strips to paste onto the posters' lower margin.