Everlast Aluminum Advertisement, "Yours from Everlast, the Finest--Bar None!," 1947

In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. This advertisement for Everlast aluminum hostess accessories features a portable bar, ice preserver, and coaster set.