Everlast Aluminum Advertisement, "Ferris Wheel Server in Lustrous Aluminum," November 1952

In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. This clipping advertises an Everlast "ferris wheel server" with removable ramekins to add a "carnival note to your party."