Everlast Aluminum Advertisement, "Yours from Everlast, for Gay Picnics at Home," October 1949

In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. This advertisement for Everlast aluminum hostess accessories features the patio wagon, "perfect for picnics, barbeques, and indoor buffets."