Sales Brochure Featuring the 1925 Ford Model T Sedan, "Her Personal Car"
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Artifact Overview
Ford Motor Company advertisements often targeted women because of their growing sense of freedom in the early twentieth century. As social norms for women changed, Ford marketed the Model T towards women as a way to experience adventure and acquire a sense of liberation. Brochures, sales booklets, and advertisements often times used female customer testimonials to strengthen that message.
Artifact Details
Artifact
Trade catalog
Date Made
1925
Subject Date
1925
Creators
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.175.27
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 11.125 in
Width: 8.75 in
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Related Content
Set
Lesson: Social Change - Mass Advertising -1920s
- 13 Artifacts
The River Rouge complex took raw materials, like iron ore, and converted them to refined materials for the creation of new automobiles. Ford strategically positioned the Rouge plant near the river to receive raw materials by boat, and it used the complex's railroad network to distribute them to the proper buildings for refinement. This strategy made Ford Motor Company more efficient and allowed for financial growth.