Advertisement for the 1925 Ford Model T, "Within the Means of Millions"

01

Artifact Overview

This advertisement, showing factory workers going home from work in their Ford Model T automobiles, illustrates the democratizing effect this low-priced car had on American society. By pricing the car well under $1000 in 1908, then regularly lowering the price -- to a surprising $290 by 1925 -- Henry Ford had brought the automobile within the reach of ordinary Americans.

Artifact Details

Artifact

Advertisement

Date Made

1925

Subject Date

1925

Creator Notes

Made for Ford Motor Company

Location

By Request in the Benson Ford Research Center

Object ID

64.167.19.492

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 11.75 in
Width: 17 in

Inscriptions

Printed in the lower left corner: Within the / means of / millions. Printed at bottom: MAKE SAFETY YOUR RESPONSIBILITY
Advertisement for the 1925 Ford Model T, "Within the Means of Millions"