1924 Ford Model T Advertisement, "How Did He Ever Get the Money to Buy a Car?"
THF95512 / 1924 Ford Model T Advertisement, "How Did He Ever Get the Money to Buy a Car?"
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Artifact Overview
In 1923, Ford Motor Company launched the Ford Weekly Purchase Plan in response to the increasing popularity of buying cars on credit. Customers made payments to a bank in the amount of five dollars a week until they accumulated the price of a new Model T. It was unsuccessful because customers could just as easily open their own savings accounts.
Artifact Details
Artifact
Advertisement
Date Made
1924
Subject Date
1924
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.19.495
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 17.5 in
Width: 11.75 in
Inscriptions
At top of page under image:
"How did he ever get the money to buy a car" / Perhaps he doesn't make as much as you do--but he took / advantage of this quick, easy, sure way to own an automobile / Ford Weekly Purchase Plan / More than 165,000 families--in all walks of life--have token advantage / of "The Ford Plan" to own an automobile. Let us tell you about it...
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