Advertisement for the 1925 Ford Model T, "Dependable as the Doctor Himself"
01
Artifact Overview
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
Artifact Details
Artifact
Advertisement
Date Made
1925
Subject Date
1925
Creators
Creator Notes
Made for Ford Motor Company
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.19.499
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 17 in
Width: 11.75 in
Inscriptions
Printed below image: Dependable as the doctor himself
Printed at bottom: THE UNIVERSAL CAR
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Related Content
Set
Lesson: Social Change - Mass Advertising -1920s
- 13 Artifacts
The River Rouge complex took raw materials, like iron ore, and converted them to refined materials for the creation of new automobiles. Ford strategically positioned the Rouge plant near the river to receive raw materials by boat, and it used the complex's railroad network to distribute them to the proper buildings for refinement. This strategy made Ford Motor Company more efficient and allowed for financial growth.