Rock of Ages Corporation Headstone Advertisement, "Craftsmen," July 1929
01
Artifact Overview
The Rock of Ages Corporation, first founded in 1905 as the Boutwell, Varnum and Milne Company, originally sold their Barre granite to outside craftsmen to create cemetery monuments. Starting in 1914, a national marketing campaign brought greater attention to the company, and their quarry -- the largest "deep hole" quarry in the world -- became a popular tourist attraction.
Artifact Details
Artifact
Advertisement
Date Made
July 1929
Subject Date
July 1929
Creator Notes
Advertised product made by Rock of Ages Corporation of Barre, Vermont. Published in National Geographic magazine.Washington, D.C.
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
2008.105.19
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Photomechanical processes
Printing (Process)
Trimming (Cutting)
Color
Black-and-white (Colors)
Dimensions
Height: 10 in
Width: 6.375 in
Inscriptions
Printed at top of half page advertisement: CRAFTSMEN
Printed at bottom of advertisement:
ROCK OF AGES / THE DISTINCTIVE BARRE GRANITE / ROCK OF AGES CORPORATION, BARRE, VERMONT
Keywords |
|---|