1956 Continental Mark II Advertisement, "Unlimited Luxury...in a Limited Edition"

01

Artifact Overview

Designed in the tradition of the Lincoln Continentals of 1940-1948, the Continental Mark II debuted for 1956. Advertisements celebrated the car's understated look, its responsive handling, and its high build quality. But the Mark II's $10,000 price tag was beyond the reach of most buyers. Production ended after the 1957 model year.

Artifact Details

Artifact

Advertisement

Date Made

October 1955

Subject Date

1956

Location

By Request in the Benson Ford Research Center

Object ID

64.167.19.524

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 14 in
Width: 11.625 in

Inscriptions

Printed on front: Unlimited luxury...in a limited edition / More time is devoted to the exterior finish of the Continental than to the entire assembly of the ordinary fine car... / Continental / Mark II / Continental Division - Ford Motor Company...
1956 Continental Mark II Advertisement, "Unlimited Luxury...in a Limited Edition"