1956 Continental Mark II Dealer's "Specialized Selling" Book
THF83343 / 1956 Continental Mark II Dealer's "Specialized Selling" Book / front
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Artifact Overview
Continental quality appealed to chauffeur and chauffeured alike in this New Yorker cartoon. It was reprinted in "Specialized Selling," a dealer's guide to the high-end market.
Artifact Details
Artifact
Book
Date Made
1955
Subject Date
1956
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.182.6
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Metal
Paper (Fiber product)
Color
Black (Color)
Multicolored
White (Color)
Dimensions
Height: 7.75 in (Cover)
Width: 11 in (Cover)
Height: 7.5 in (Page)
Width: 10.125 in (Page)
Inscriptions
Printed on front cover:
the Continental Mark II / specialized selling
Printed on page III:
...The Continental Division of the Ford Motor Company has been happy to have had you as its guest for this course in specialized selling techniques...We sincerely hope your stay has been a pleasant one, and that you will return to your dealership well provided in ways in which to achieve the maximum in both profit and prestige from the Contintal Mark II...
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