Sales Catalog for 1899 Waverley Electric Motor Vehicles made by the Indiana Bicycle Company

01

Artifact Overview

Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.

Artifact Details

Artifact

Trade catalog

Date Made

1899

Subject Date

1899

Creator Notes

Made for the Indiana Bicycle Company, Indianapolis, Indiana

Location

By Request in the Benson Ford Research Center

Object ID

2010.0.12.10

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Black-and-white (Colors)
Multicolored

Dimensions

Height: 5.75 in
Width: 8.875 in

Inscriptions

Printed on front cover: Waverley / 1899 / Electric Motor Vehicles / Indiana Bicycle Co. / Indianapolis, Ind. U.S.A.