"New Ford Seat Belts, an Important Feature of Ford Lifeguard Design," 1956
THF256300 / "New Ford Seat Belts, an Important Feature of Ford Lifeguard Design," 1956 / front cover
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Artifact Overview
Ford made safety a central feature of its 1956 models with the "Lifeguard" campaign. Seat belts were a $9 option, and breakaway rear-view mirrors, reinforced door locks, padded dashboards, and steering wheels with recessed hubs were also available. Safety became an increasingly important concern for automakers, government regulators, and customers in the following decade.
Artifact Details
Artifact
Trade catalog
Subject Date
1956
Creators
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.175.37
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Photomechanical processes
Color
Black-and-white (Colors)
Blue
Dimensions
Height: 5.25 in
Width: 8.25 in
Inscriptions
front cover:
NEW FORD / SEAT BELTS / an important / feature of / Ford Lifeguard Design / Convenient - Comfortable - Smart - Safety-tested - Dependable
Keywords |
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Related Content
SetBuckling Up
- 11 Artifacts
General Motors workers like Mary Ann Sanford spent each day making over 20 critical checks on seat belt systems in GM cars after they rolled off the line. Yet many Americans still didn't use these lifesaving devices -- "buckling up" wasn't yet mandatory in most states.