McDonald's Fitness Fun Challenge Stopwatch, 1992

01

Artifact Overview

Before fast food restaurants began offering healthier children's meals to address the worries of childhood obesity, some kid's meal toys reflected this changing attitude. The Fitness Fun Challenge premiums, like this stopwatch, used college and NBA basketball superstar, Michael Jordan, to promote physical fitness for kids.

Artifact Details

Artifact

Stopwatch

Date Made

1992

Place of Creation

Creator Notes

Made in China by Jump Inc. for McDonald's Corporation.

Location

Not on exhibit to the public.

Object ID

97.5.218.5

Credit

From the Collections of The Henry Ford. Gift of Jeff and Marilyn Escue.

Material

Plastic

Color

Yellow (Color)
Black (Color)
Orange (Color)
Green

Dimensions

Height: 3.5 in (including hook)
Diameter: 2.5 in (of dial)
Length: 1 in

Inscriptions

On back: WIND UP (arrow) / 1. WIND WATCH / 2. TURN RED POINTER BACK TO "0." / 3. PRESS START / STOP BUTTON / TO BEGIN & END TIMING / 4. KEEP SCORE BELOW / SCORE (two dials) MICHAEL JORDAN / FITNESS / FUN / CHALLEGE / JUMP INC. / CHINA HF 1991 / MCDONALD'S CORP. On front: dial reads 0- 30 / image of Michael Jordan / McDonald's "M" On side near orange button: STOP / START
McDonald's Fitness Fun Challenge Stopwatch, 1992