McDonald's Fitness Fun Challenge Stopwatch, 1992
01
Artifact Overview
Before fast food restaurants began offering healthier children's meals to address the worries of childhood obesity, some kid's meal toys reflected this changing attitude. The Fitness Fun Challenge premiums, like this stopwatch, used college and NBA basketball superstar, Michael Jordan, to promote physical fitness for kids.
Artifact Details
Artifact
Stopwatch
Date Made
1992
Creators
Place of Creation
Creator Notes
Made in China by Jump Inc. for McDonald's Corporation.
Location
Not on exhibit to the public.
Object ID
97.5.218.5
Credit
From the Collections of The Henry Ford. Gift of Jeff and Marilyn Escue.
Material
Plastic
Color
Yellow (Color)
Black (Color)
Orange (Color)
Green
Dimensions
Height: 3.5 in (including hook)
Diameter: 2.5 in (of dial)
Length: 1 in
Inscriptions
On back: WIND UP (arrow) / 1. WIND WATCH / 2. TURN RED POINTER BACK TO "0." / 3. PRESS START / STOP BUTTON / TO BEGIN & END TIMING / 4. KEEP SCORE BELOW / SCORE (two dials)
MICHAEL JORDAN / FITNESS / FUN / CHALLEGE / JUMP INC. / CHINA HF 1991 / MCDONALD'S CORP.
On front: dial reads 0- 30 / image of Michael Jordan / McDonald's "M"
On side near orange button: STOP / START
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