"GM Love Mobile Answers Mothers' Requests," 1977
THF256310 / "GM Love Mobile Answers Mothers' Requests," 1977
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Artifact Overview
General Motors introduced its rear-facing "Infant Love Seat" in 1969. The design became a model for future infant car seats and helped push states to pass safety seat laws starting in 1978. GM promoted convenience as well as safety in these 1977 photos. The company's available folding "Love Mobile" unit turned the car seat into a stroller.
Artifact Details
Artifact
Photographic print
Date Made
17 November 1977
Subject Date
17 November 1977
Place of Creation
Collection Title
Location
Not on exhibit to the public.
Object ID
2011.17.2
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 8.125 in
Width: 10 in
Inscriptions
at bottom of image:
"GM LOVE MOBILE" ANSWERS MOTHERS' REQUESTS-- Parents who use the General Motors Infant Love Seat to help secure babies riding in cars asked for / a frame on wheels so a sleeping baby could be transferred to it-- seat and all-- for easy travel throughout a shopping center. / The answer is the new "GM Love Mobile", a rugged, dual-purpose stroller. The mother unhooks the Infant Love Seat from the car's safety belt system (left) and places it on the Love Mobile where / safety straps secure it in either a forward- facing or rear-facing position. The Love Mobile folds easily for storage in car or home. It comes with a snap-in seat / which makes it into a conventional stroller for a larger child. The new GM stroller goes on sale nationally in juvenile and department stores in early January, / 1978.
From: AC-DELCO PUBLIC RELATIONS, 400 Renaissance Center, Detroit, Mich. 48243 /
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Related Content
SetChildren's Car Seats
- 13 Artifacts
The first state laws requiring child safety seats -- passed in 1978 -- not only protected young passengers, they also stimulated the market for the seats themselves. Automakers, baby products companies and toy manufacturers all got into the safety seat business at various times. This 1988 advertisement promotes the comfort and convenience of a seat produced by toymaker Fisher-Price.