2002 Kia Sedona Ad, "Its 5-Star Safety Rating Protects You"
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Artifact Overview
Automotive safety was an important marketing feature for the family car. This 2002 ad touted the Kia Sedona's 5-Star safety performance based on the federal government's new car crash testing program. Extended warranty protection, a low purchase price, and seven-passenger seating were other selling points for this minivan.
Artifact Details
Artifact
Advertisement
Date Made
2002
Subject Date
2002
Creators
Creator Notes
Published in National Geographic magazine.
Collection Title
Location
Not on exhibit to the public.
Object ID
2011.34.5
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Photomechanical processes
Color
Multicolored
Dimensions
Height: 10 in
Width: 6.625 in
Inscriptions
Printed above image:
THE NATIONAL HIGHWAY TRAFFIC SAFETY / ADMINISTRATION'S HIGHEST RATING IN ALL FOUR CATEGORIES / THE 2002 SEDONA. / ITS 5-STAR SAFETY RATING PROTECTS YOU. / ITS 10 YEAR WARRANTY PROTECTS YOUR INVESTMENT.
Descriptive paragraph below image includes: When it comes to family, there's no such thing as being overprotective. ... ...only three have been awarded the government's highest safety rating in all four crash-test categories. ...
Printed lower right corner: KIA / kia.com
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