Advertisement for American Honda, 2004, "Honda's Commitment to Safety"

01

Artifact Overview

This 2004 advertisement from Honda detailed the company's commitment to safety. Airbags, anti-lock brakes, and stability-assist features were all listed. A careful reading of the ad revealed that, while these features were standard on most Honda cars in 2004, they wouldn't be standard on all the company's cars until the end of 2006.

Artifact Details

Artifact

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Date Made

2004

Subject Date

2004

Place of Creation

Creator Notes

Published in National Geographic magazine.

Location

Not on exhibit to the public.

Object ID

2011.34.7

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Photomechanical processes

Color

Multicolored

Dimensions

Height: 10 in
Width: 6.625 in

Inscriptions

at top of page: Honda's commitment to safety. / Honda has been a leader in the area of automotive safety research and design.... By the end of 2006, our / commitment to "safety for Everyone" will equip virtually every Honda and Acura model... / with the following safety features as standard equipment: Headers printed in paragraph: Front side airbags with Occupant Position Detection System (OPDS) / Side curtain airbags for every row... / Anti-lock braking system (ABS)... / Vehicle Stability Assist (VSA)... / Pedestrian Safety... / Advanced Compatibility Engineering (ACE)... / Because this endeavor is / not simply a commitment to building safer vehicles, it's a commitment to "Safety for Everyone." at bottom of page: HONDA / The power of dreams. / safety.honda.com
Advertisement for American Honda, 2004, "Honda's Commitment to Safety"