Ford Advertisement, 1995, "Only Your Mother is More Obsessed with Your Safety"
01
Artifact Overview
By the mid-1990s, increasingly sophisticated technologies like air bags, anti-lock brakes, and electronic stability control systems kept motor vehicle passengers safer in an accident -- or helped to prevent crashes in the first place. In this advertisement from 1995, Ford Motor Company likened its commitment to safety to that of a mother's concern for her child.
Artifact Details
Artifact
Advertisement
Date Made
1995
Subject Date
1995
Creators
Place of Creation
Creator Notes
Published in National Geographic magazine.
Collection Title
Location
Not on exhibit to the public.
Object ID
2011.34.11
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Photomechanical processes
Color
Multicolored
Dimensions
Height: 10 in
Width: 13.25 in (Two pages 6.625" each, side by side total 13.25")
Inscriptions
above image:
ONLY YOUR MOTHER IS MORE OBSESSED WITH YOUR SAFETY.
under image:
Where would we be without out mothers? ...our maternal instinct becomes / very apparent. ...in our traction control system. / ...in ANTI-LOCK BRAKES. ...DUAL AIR BAGS / ...ROADSIDE ASSISTANCE... / We're also developing remarkable Intelligent Vehicle Technologies. / ...Vision Enhancement System... / ...commitments to safety and security / will enhance the quality of all our lives. Besides, it's for your own good.
bottom of page:
QUALITY IS JOB 1.
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