1966 Toyota Sales Brochure, "There's More to Driving Than Just the Shape You're In"
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Artifact Overview
In the 1960s Volkswagen's "Beetle" was the bestselling imported car in America, but it was a 1930s design. Toyota's new 1966 Corona not only looked different, it had more room, better performance, and was more comfortable. Toyota would eventually replace Volkswagen as the bestselling foreign car maker.
Artifact Details
Artifact
Trade catalog
Subject Date
1966
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
92.150.9658
Credit
From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Black-and-white (Colors)
Red
Dimensions
Height: 8.5 in
Width: 3.625 in
Inscriptions
Text on front:
THERE'S / MORE TO / DRIVING / THAN JUST / THE SHAPE / YOU'RE IN
Text inside, in part:
There's a lot to be said for the lines of a car...COMPARE how much more you get in America's new hot one, TOYOTA CORONA...
Text on verso, at bottom:
TMS-C-15-P-75-M
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