"Javelin" from American Motors, 1968

01

Artifact Overview

This press packet from American Motors Corporation publicized the 1968 Javelin. The car was an AMC "pony car" and a departure from its traditional styling. "Pony cars," small sporty cars with big engines, appealed to baby boomers just coming into the car market in the mid-1960s.

Artifact Details

Artifact

Press kit

Date Made

1968

Subject Date

1968

Creator Notes

Issued by American Motors Corporation, Detroit, Michigan.

Location

By Request in the Benson Ford Research Center

Object ID

2011.0.4.5

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 12 in
Width: 8.75 in
Length: 0.25 in

Inscriptions

On front of folder: Javelin / AM / AMERICAN MOTORS
"Javelin" from American Motors, 1968