1969 Pontiac Sales Brochure, "Firebird '69'"

01

Artifact Overview

This 1969 sales brochure highlights Pontiac's powerful Firebird. The Firebird, introduced in 1967, was Pontiac's "pony car" -- a small, sporty four-seater with a big engine. The term "pony car" originated with the successful Ford Mustang. "Pony cars" appealed to baby boomers just coming into the car market in the mid-1960s.

Artifact Details

Artifact

Trade catalog

Date Made

1969

Subject Date

1969

Location

By Request in the Benson Ford Research Center

Object ID

81.154.13

Credit

From the Collections of The Henry Ford. Gift of Wallace D. Sawhill.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 10.875 in
Width: 9 in

1969 Pontiac Sales Brochure, "Firebird '69'"