"With Exciting New Appeal -- Austin 850," 1965

01

Artifact Overview

This 1965 brochure illustrates the compact, yet roomy, features of the British Austin Mini. Designed by Alec Issigonis in the late 1950s, its front-wheel drive and engine turned sideways provided more interior room. And the vehicle's small size provided fuel economy needed during oil shortages and embargoes. This small and fuel-efficient vehicle would influence future American small car design.

Artifact Details

Artifact

Trade catalog

Date Made

1965

Creator Notes

Published for British Motor Corporation Ltd.; printed in part in the United States.

Location

By Request in the Benson Ford Research Center

Object ID

92.150.744

Credit

From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 11 in
Width: 8.125 in

Inscriptions

On front cover: with / Exciting / new appeal / AUSTIN 850
"With Exciting New Appeal -- Austin 850," 1965