1976 Volkswagen Rabbit Sales Brochure, "The Way People Talk About It Says a Lot About It"

01

Artifact Overview

As Americans turned to more energy-efficient cars than the American auto companies were turning out, they found that the Volkswagen Rabbit -- a small front-wheel-drive replacement for the VW Beetle in the U.S. market during the mid-1970s -- delivered superb fuel economy.

Artifact Details

Artifact

Trade catalog

Date Made

1975

Subject Date

1976

Creator Notes

Made for Volkswagen of America, Inc.

Location

By Request in the Benson Ford Research Center

Object ID

2011.0.4.14

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Lithography

Color

Black-and-white (Colors)
Multicolored

Dimensions

Height: 10.938 in
Width: 8.25 in

Inscriptions

Text, in part: Rabbit / The way people talk about it / says a lot about it. / From coast to coast, / people who bought the Rabbit / are sold on the Rabbit. / 1976 Model Specifications...Litho in U.S.A.
1976 Volkswagen Rabbit Sales Brochure, "The Way People Talk About It Says a Lot About It"