Sales Catalog, "The Riviera... by Buick" 1963

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THF232172 / Sales Catalog, "The Riviera... by Buick" 1963
THF232173 / Sales Catalog, "The Riviera... by Buick" 1963 / page 1
THF232174 / Sales Catalog, "The Riviera... by Buick" 1963 / page 2-3
THF232175 / Sales Catalog, "The Riviera... by Buick" 1963 / page 4-5
THF232176 / Sales Catalog, "The Riviera... by Buick" 1963 / page 6-7
THF232177 / Sales Catalog, "The Riviera... by Buick" 1963 / page 8-9
THF232178 / Sales Catalog, "The Riviera... by Buick" 1963 / page 10-11
THF232179 / Sales Catalog, "The Riviera... by Buick" 1963 / page 12-13
THF232180 / Sales Catalog, "The Riviera... by Buick" 1963 / page 14-15
THF232182 / Sales Catalog, "The Riviera... by Buick" 1963 / page 16
THF232183 / Sales Catalog, "The Riviera... by Buick" 1963 / back cover
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Artifact Overview

This sales catalog praised the 1963 Buick Riviera. The Riviera, according to the brochure, used sophisticated technology to provide "the look," luxury, performance, ride, and handling at an affordable price.

Artifact Details

Artifact

Trade catalog

Date Made

1963

Subject Date

1963

Creators

Place of Creation

Creator Notes

Made for Buick Motor Division of General Motors Corporation, Detroit, Michigan.

Collection Title

Automotive Product Literature Collection

Location

By Request in the Benson Ford Research Center

Object ID

87.1.10.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 7 in
Width: 6.75 in

Inscriptions

Printed on front and back covers: THE RIVIERA... BY BUICK / AMERICA'S BID FOR A GREAT NEW INTERNATIONAL CLASSIC CAR Inside front cover reads in part: THE RIVIERA / A GREAT / NEW / PRECISION / CAR / PRODUCT / OF THE / AGE / OF / AUTOMATION... Details inside include: The Look / The Luxury / The Performance / The Ride / The Handling / The Quality / The Finishing Touches
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