AT&T Ad Showing a Man Using a Highway Emergency Phone, 1971
01
Artifact Overview
Some highway departments installed emergency telephones along heavily traveled routes in the 1960s. In an era before cell phones, this made calling for help a little easier -- if you didn't have to walk too far to find a phone.
Artifact Details
Artifact
Advertisement
Date Made
1971
Subject Date
1971
Creators
Creator Notes
Made for AT & T (American Telephone & Telegraph)
Collection Title
Location
Not on exhibit to the public.
Object ID
2011.52.1
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Photomechanical processes
Color
Black-and-white (Colors)
Dimensions
Height: 11 in
Width: 8.24 in (each page; total 16.5")
Inscriptions
Printed on right side page of ad at top:
Now motorists along this solitary 95 mile stretch of / highway have someone to talk to. / Every half mile.
Paragraph on right side page of ad in the middle reads in part:
Interstate 80 runs through parts of Pennsylvania so / sparsely settled that bear and deer may still outnumber / people. / And interchanges are often ten miles apart. / Until recently this was no place for a stranded / motorist. / Now 370 roadside emergency telephones are helping / to make this section one of the safest highways in the state./ Each yellow call box is connected to one of the five State Police stations in the area. / ... /The American Telephone and Telegraph Company / and your local Bell Company cooperate with local, state / and Federal authorities to make the telephone serve you better. / In this case, to help make highways safer.
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