Rest-Well Motel Matchbook, 1945-1960
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Artifact Overview
During the 1930s, primitive tourist cabins and cottage courts evolved into integrated lodging units called motels. As competition between motels increased, matches and ashtrays -- imprinted with the motel's name -- were often set on the dresser to advertise that motel and to encourage guests to keep their cigarette ashes contained. Matches often served as souvenirs of the stay.
Artifact Details
Artifact
Matchbook
Date Made
1945-1960
Creators
Place of Creation
Location
Not on exhibit to the public.
Object ID
2011.78.1
Credit
From the Collections of The Henry Ford.
Material
Cardboard
Technique
Printing (Process)
Color
Yellow (Color)
Red
Dimensions
Width: 1.5625 in (flat)
Length: 4.5 in (flat)
Inscriptions
Printed on obverse: WE'RE NOT SATISFIED / UNLESS YOU ARE / REST-WELL / MOTEL / PHONE 591R / U.S. HY. 12-16 / 1/2 MILE EAST OF CITY LIMITS / TOMAH, WISCONSIN / CLOSE COVER BEFORE STRIKING MATCH
Reverse: AAA (logo) / APPROVED / MOTEL / ALL CONVENIENCES / SUPERIOR MATCH CO., CHICAGO, U.S.A.
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SetOn Your Way with Triple A
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In 1902, nine regional automobile clubs joined together to create a national motoring organization called the American Automobile Association (AAA). The earliest goal of AAA was to lobby for road improvements. Since then, AAA has devoted itself to all matters that concern American motorists--including driver safety, emergency services, and ensuring the best possible experiences for automobile travelers.