1927 Cadillac LaSalle Sales Catalog
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Artifact Overview
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
Artifact Details
Artifact
Trade catalog
Date Made
1927
Subject Date
1927
Place of Creation
Creator Notes
Made for Cadillac Motor Car Company featuring LaSalle automobiles, Detroit, Michigan.
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
2011.0.12.1
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 6.875 in
Width: 10.5 in
Inscriptions
Printed on front: LaSalle
Printed on title page: LaSalle / A COMPANION CAR TO CADILLAC / Manufactured wholly within its own plants by the / CADILLAC MOTOR CAR COMPANY, DETROIT
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