Sales Brochure for the DeSoto Airflow, "It's an Airflow Age!," 1934

01

Artifact Overview

Chrysler introduced the Airflow, sold under the Chrysler and DeSoto makes, for 1934. The car's streamlined appearance was in keeping with styling trends in airplanes, trains, and ships -- a point made clear by the cover of this sales brochure. But the Airflow's look was too unconventional for customers. Chrysler canceled DeSoto's version after three years of disappointing sales.

Artifact Details

Artifact

Trade catalog

Date Made

1934

Subject Date

1934

Creator Notes

Made for the Chrysler Corporation, DeSoto Division, Detroit, Michigan

Location

By Request in the Benson Ford Research Center

Object ID

83.165.5

Credit

From the Collections of The Henry Ford. Gift of Charles Burkelman.

Material

Paper (Fiber product)

Color

Black-and-white (Colors)

Dimensions

Height: 7.75 in
Width: 10.75 in

Inscriptions

On front cover: IT'S AN AIRFLOW AGE! On back cover: THE AIRFLOW DE SOTO
Sales Brochure for the DeSoto Airflow, "It's an Airflow Age!," 1934