Advertising Poster for 1981 Ford Escort, "Ford's New Energy Efficient World Car"
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Artifact Overview
As this advertisement suggests, Ford brought together engineers from around the world to create the Escort, the "World Car." Many of the technological advances focused on improving fuel efficiency, a concern to customers in the early 1980s.
Artifact Details
Artifact
Poster
Date Made
1981
Subject Date
1981
Place of Creation
Creator Notes
Published by Public Affairs, Ford of Europe, by Print Processes Ltd., London, England.
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
81.170.1
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 16.5 in
Width: 23.5 in
Inscriptions
Printed on poster from top down right side: Ford's new energy-efficient / World car
Printed in the upper right corner: In today's energy-conscious world, fuel consumption is vitally important. / By using advanced technology, motor manufacturers can now create a new / generation of cars which are remarkably sparing in their use of energy. / Fuel consumption is only part of the story: new methods of manufacture, which / employ a high degree of automation and computer control, are more accurate / and consume less energy than the systems they replace.
Blocks arranged on the poster have the following headlines which have multiple paragraphs for each: Front / wheel / drive / THE NEW / FORD / CVH ENGINE / Advanced combustion engines / Low cost of / ownership / Weight-efficient body / Efficient Aerodynamic Body
Printed on the lower right corner: Ford / Published by Public Affairs, Ford of Europe. Print Processes Ltd., London, E.3
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