Ford Sales Brochure, "Quick Facts about the 1968 Cars"
01
Artifact Overview
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
Artifact Details
Artifact
Trade catalog
Date Made
1968
Subject Date
1968
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
2011.0.4.28
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Color
Black-and-white (Colors)
Green
Dimensions
Height: 10.5 in
Width: 8.5 in
Inscriptions
Text on cover:
QUICK / FACTS / ABOUT THE / 1968 CARS / A QUICK SUMMARY OF WHAT'S NEW IN THE INDUSTRY FOR 1968
Printed ad on page 13 reads: Mercury Cougar for '68. / Pound for pound and dollar for dollar, / the best equipped luxury sports car / in America
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