Ford Sales Brochure, "Quick Facts about the 1968 Cars"

01

Artifact Overview

Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.

Artifact Details

Artifact

Trade catalog

Date Made

1968

Subject Date

1968

Location

By Request in the Benson Ford Research Center

Object ID

2011.0.4.28

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Black-and-white (Colors)
Green

Dimensions

Height: 10.5 in
Width: 8.5 in

Inscriptions

Text on cover: QUICK / FACTS / ABOUT THE / 1968 CARS / A QUICK SUMMARY OF WHAT'S NEW IN THE INDUSTRY FOR 1968 Printed ad on page 13 reads: Mercury Cougar for '68. / Pound for pound and dollar for dollar, / the best equipped luxury sports car / in America
Ford Sales Brochure, "Quick Facts about the 1968 Cars"