"This Concrete Road," Portland Cement Association, 1918
01
Artifact Overview
As trucking increased during World War I, paved road became essential. This advertisement from the Portland Cement Association promoted concrete roads that would hold up under the heavy loads.
Artifact Details
Artifact
Advertisement
Date Made
1918
Subject Date
1918
Creators
Creator Notes
Made for the Portland Cement Association.
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
2011.0.4.39
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Color
Black-and-white (Colors)
Dimensions
Height: 11.75 in
Width: 8.75 in
Inscriptions
Printed under image: This Concrete Road / Makes possible efficient, economical operation of motor trucks be/ tween Dundee, Illinois, and Chicago. And continuous, successful / motor truck operation requires concrete roads-- that will stand up / under heavily loaded trucks traveling at high speed./ ... PORTLAND CEMENT ASSOCIATION / CONCRETE FOR PERMANENCE
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