Program, "The First Annual Hot Rod Exposition and Automotive Equipment Display," 1948

THF207394 / Program, "The First Annual Hot Rod Exposition and Automotive Equipment Display," 1948
01

Artifact Overview

Hot rodding took off in southern California after World War II. The Southern California Timing Association (SCTA), who sponsored this exposition, ran hot rod events at southern California's dry lakes, developing safety rules and equipment, and running the races safely and efficiently. This trade show brought together users and suppliers to spark ideas and ignite hot rod culture and economy.

Artifact Details

Artifact

Program (Document)

Date Made

1948

Subject Date

1948

Place of Creation

Creator Notes

Made by Hollywood Associates, Inc., California

Location

Not on exhibit to the public.

Object ID

2011.134.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Black (Color)
White (Color)

Dimensions

Height: 9 in.
Width: 6 in.

Inscriptions

Cover: THE / SOUTHERN CALIFORNIA TIMING ASSOCIATION, INC. / Presents / The First Annual / HOT ROD EXPOSITION / and / AUTOMOTIVE EQUIPMENT DISPLAY / OFFICIAL PROGRAM / HOLLYWOOD ASSOCIATES, INC. / Exposition Directors / $.244 Selling Price / .006 Sales Tax / TOTAL PRICE...... 25c