1970 Toyota Corona Advertisement
01
Artifact Overview
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
Artifact Details
Artifact
Advertisement
Date Made
1969
Subject Date
18 November 1970
Creators
Collection Title
Location
Not on exhibit to the public.
Object ID
2011.194.1
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 13.25 in.
Width: 10.25 in.
Inscriptions
Ad reads:
When you first drive / the Toyota Corona, / pretend it's very expensive. / Then the solid construction / and meticulous workmanship / won't come / as any surprise / TOYOTA / We're quality oriented
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