1975 Ford Advertisement for Using Seat Belts, "The Better Idea We Didn't Invent"
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Artifact Overview
Ford offered factory-installed seat belts as optional equipment in some models in 1955. But people did not have to use them -- and most would not. By 1975, the time of this ad, seat belts were required equipment. And beginning in the 1980s, most states would pass laws enforcing passenger use of seat belts.
Artifact Details
Artifact
Advertisement
Date Made
27 June 1975
Subject Date
1975
Place of Creation
Creator Notes
Made by Kenyon & Eckhardt, Detroit, Michigan, for Ford Motor Company.
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.19.535
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Black-and-white (Colors)
Dimensions
Height: 14 in
Width: 9 in
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