1975 Ford Advertisement for Using Seat Belts, "The Better Idea We Didn't Invent"

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Artifact Overview

Ford offered factory-installed seat belts as optional equipment in some models in 1955. But people did not have to use them -- and most would not. By 1975, the time of this ad, seat belts were required equipment. And beginning in the 1980s, most states would pass laws enforcing passenger use of seat belts.

Artifact Details

Artifact

Advertisement

Date Made

27 June 1975

Subject Date

1975

Creator Notes

Made by Kenyon & Eckhardt, Detroit, Michigan, for Ford Motor Company.

Location

By Request in the Benson Ford Research Center

Object ID

64.167.19.535

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Black-and-white (Colors)

Dimensions

Height: 14 in
Width: 9 in