1939 Ford V-8 Advertisement, "Ford V-8 Has Big Hydraulic Brakes!"

01

Artifact Overview

As Americans drove farther and faster in the 1930s, good brakes became a selling point. Ford added hydraulic brakes to their cars for 1939, as seen in this advertisement. This was several years after their competitors had adopted them.

Artifact Details

Artifact

Advertisement

Date Made

May 1939

Subject Date

1939

Location

By Request in the Benson Ford Research Center

Object ID

64.167.19.536

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Black-and-white (Colors)

Dimensions

Height: 11 in
Width: 8.5 in

Inscriptions

Text at top of page: FORD V*8 HAS / BIG HYDRAULIC / BRAKES! / Larger diameter brake- / drums than on any other / low-price car... Largest brake lining area per / pound of car weight / of any low-price car! ... Typed on bottom: 3114-C / PITTSBURGH BRANCH / 24" Weekly Newspapers May 1939