Caterpillar Tractor Ad, "Under Construction: Open Road to a Golden Age," 1957
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Artifact Overview
Companies like Catepillar saw promise in the new Interstate Highway System of the late 1950s. This 1957 Catepillar advertisement highlighted not only the safety and convenience the new roads would afford drivers, but also the prosperity and security they would provide American citizens.
Artifact Details
Artifact
Advertisement
Subject Date
1957
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
99.145.240
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 13.25 in.
Width: 9.375 in.
Inscriptions
Text at top of page: Caterpillar reports on the / greatest construction job in history.
Text under image: UNDER CONSTRUCTION: OPEN ROAD TO A GOLDEN AGE / Our $50 billion highway program promises more than safe, convenient driving. It / means new prosperity and a new way of life for millions- and greater security for all...
Text below begins: On August 10, 1956 a Caterpillar D8 Tractor / 'dozed our the first bite of earth to be / moved under provisions of our gigantic Federal / -aid highway program. Sine then fleets of big yellow earthmovers have gone into / action all over the country. they are build-/ ing literally, a better way of life for us and / our children.
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